At present, China’s 3D industry is thriving. In 2009, Avatar, a famous movie filmed by Hollywood, caused a great sensation around the world. We clearly realized that Avatar not only benefited the movie itself, but also the promising virgin land of 3D industry. In face of rushing opportunities, I wish we could push China’s 3D industry to its peak together with other enterprises. After all, unity is strength.

Since its foundation in 2004, Estar has always upheld the operation concept of “Continuous Innovation, Greater Perfection, Sincere Win-win Cooperation, and Professional Service”. It is an important base on which we gained success in the past and the basic guarantee of future development. Our long-tern objective is to base on market demand and become a leading brand in China’s 3D industry by constructing four basic capacities, namely technical innovation, cost control, channel exploration, and resource integration.

China does not lack of manufacturer. But if we stick to manufacture, our added value will be lower and lower; only innovation can thrive us. If China’s enterprises wish to become stronger, they should take the road of innovation. As an enterprise rooted in Shenzhen with business all around the world, Estar has constructed its development mode of being oriented by self-innovation, based on manufacture processing and integrated with business at home and abroad. We continuously convert new patents with proprietary intellectual property rights into sustainable product innovation so that high-tech exploration will promote development. With the concept that science innovates life in our mind, we are also devoted to promoting users’ life quality in order to achieve the win-win relation of both economic effect and social effect. When continuously promoting core technical competitiveness, Estar also spares no efforts to optimize management, promote operation activity, positively push industrial structure adjustment, renew products, and fasten the process of branding and internalizing. In this way, our comprehensive competitiveness can be improved continuously.

As internationalization progress is continued to be carried out, Estar’s foreign market becomes broader. In face of opportunity and challenge, Estar starts a brand internationalization strategy. With the mission of “Let China Innovation Be Known by the World”, Estar takes thriving national technology industry as its responsibility and is determined to be one of the most influential brands in 3D virtual display field in the world in order to make contribution to China’s national technology industry. Today’s Estar is realizing greater breakthrough.

The road to excellence is a long-term and arduous task. We will persist in our dream and walk forward bravely! Seven years’ development and innovation constructs “Estar” spirit of continuously making progress and uniting together. We still have a long way to go. But now, we work as if we were at the starting point. In Estar, there is no finishing line for success.

                                                                                                                                  Estar Display Technology Co., Ltd  Liu Meihong

                                                                                                                                                                        May 2011